How to Market Your Mentorship Program

Article author
Keagan McMahon
  • Updated

Interested in learning more about how to market your new mentorship program? We have a number of dedicated templates and resources we encourage you to use throughout this process! 

Email Templates:

See below for email templates you can leverage to kick off your mentorship program. Text highlighted in orange should be tailored specifically for your program.

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Introducing the Program to Leadership

To: [Company Leadership Team]

From: [Program Admin]

Subject: New Mentoring Capabilities coming to [Company Name]

Body: 

Hi [Name],

I have exciting news - [Company Name] is partnering with Together, a software solution to host our mentoring programs. 

This partnership will bring new features and capabilities to allow us to take mentoring to the next level. Together’s platform will manage registration, matching, scheduling, training, reporting, and more. For a brief overview of how Together works, you can watch the video here

While we are starting with [program name] with [employee group], our hope is to scale over time and offer mentoring enterprise-wide. It’s also worth noting that we can launch unlimited programs with Together - if you’d like to launch a department-specific program, please reach out at any point. 

We are excited about this evolution at [company name] and look forward to your support of this initiative.

Please reach out if you have any questions!

Best,

[Program Admin]

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Teaser to Participants

To:  [All Invitees for Mentorship Program]

From: [Executive Sponsor or Program Admin]

Subject: [Program Name] Mentorship Program: Coming Soon!

Body: 

Hi [Name],

I’m excited to share that you have been selected to participate in [Program Name] Mentorship Program, which will be launching on [insert date]

The purpose of this program is to provide you with the opportunity for [insert goal. Ex, networking and mutual learning]. Whether you choose to join as a mentee, mentor, or both, we are certain this will be a highly rewarding experience!

We will be using a software, called “Together” to host the program and guide you through the mentoring journey! 

You’ll hear more about the program shortly, but in the meantime, here are the key details:

  • What: [Program Name] Mentorship Program 
  • When: Registration opens [Date] and closes [Date]
  • Who: The program is open to [employee groups]
  • How Long: [X] 1-hour sessions over [X] months 
  • Next steps: Watch for an email from mentorship@togetherplatform.com inviting you to the program. Make sure to add this email to your contact list so you never miss a message!

Looking forward to sharing more, and seeing you participate! 

Best,

[Name of Executive Sponsor or Program Admin]

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Launch Registration

To:  [All Invitees for Mentorship Program]

From: [Executive Sponsor or Program Admin]

Subject: Registration Open for [Program Name] Mentorship Program

Body: 

Hi [Name],

I’m excited to share that our [Program Name] Mentoring Program is officially underway! 

For mentees, this is a great opportunity for you to connect with a mentor who can offer you insight, advice, opportunity, and help you navigate the next stage/s of your career. (FYI, in studies, it has been shown that employees with mentors are 5x more likely to get promoted).

For mentors, this is a great opportunity to give back, become a better leader, and refine your own skills and networks (FYI, it’s not just mentees who stand to gain a lot of value from mentoring - reports show that 87% of mentors feel empowered by their mentoring relationship).

[If peer-to-peer pairing is enabled] For peers, this is a great opportunity to connect and learn from others in the organization, that you may not otherwise meet. [FYI, the power of networking is real - 85% of people find their next role through networking!] 

There has been a lot of demand for this program, so make sure to sign up ASAP to guarantee your spot! 

[Choose 1 of the below options to register employees] 

  • Option 1: Use the link below to register - it only takes a few minutes to complete: [Insert registration link]
  • Option 2: We've launched registration through the Together Platform, so keep an eye out for an email from mentorship@togetherplatform.com

As a reminder, here are the key things to know about the program:

  • What: [Program Name] Mentorship Program 
  • When: Registration opens [Date] and closes [Date]
  • Who: The program is open to [employee groups]
  • How Long: [X] 1-hour sessions over [X] months 
  • Next steps: Register in the link above, then you’ll receive prompts from the platform with any next steps

We’re excited to have this program officially kicked off, and look forward to hearing your feedback! Please reach out if you have any questions. 

Best,

[Name of Executive Sponsor or Program Admin]

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Final Reminder to Register

To:  [All Invitees for Mentorship Program]

From: [Executive Sponsor or Program Admin]

Subject: Final Reminder - Register for [Program Name] Mentorship Program

Body: 

Hi [Name],

If you haven’t already, please take the time now to register for [Program Name] Mentoring Program. It only takes a few minutes! As a reminder, the deadline for registration is [insert date]

Once you are registered, you’ll have access to a library of resources that will equip you to be a great mentor/ mentee. The platform will prompt you through every step of the process, so you can focus on what matters most - [insert program goal. Ex. your learning]

[Choose 1 of the below options to register employees] 

  • [insert registration link]
  • [encourage employees to look for the registration email from mentorship@togetherplatform.com]

We’re excited to have you as part of the program! Please reach out if you have any questions. 

Best,

[Name of Executive Sponsor or Program Admin]

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Tips & Tricks to Promote the Launch of your Program

Ideally, you combine these promotional emails with other proven tactics to maximize awareness and interest in the program. Here are some that we have seen work well:

  • Leverage every platform or medium - copy this announcement on other company communication channels, like Slack, Teams, and/or your company Intranet
  • Build even more excitement in company meetings 
  • Host a launch party - who doesn’t love a party?! 
  • Leverage influence - get leaders, and managers, to promote the program 
  • Highlight available mentors 
  • Shine a spotlight on employee success stories 
  • Time your launch right
    • (For example, avoid launching before holidays, or during the busiest time of year for employees)

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Additional Resources:

Beginning to Promote Your Program Internally

Together Mentorship Philosophy

 

Have more questions? Submit a request here and let us know how we can help!

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